When it comes to web design, many small businesses focus on the homepage and service pages — but often overlook the importance of the contact page. If you’ve ever wondered what to include on your contact page, the answer is more than just an email form. This key part of your site plays a big role in converting visitors into customers. A well-designed contact page builds trust, improves user experience, and encourages more enquiries or bookings.
What to Include on Your Contact Page (And Why It’s More Important Than You Think)
1. Clear and Friendly Intro
Start with a short, welcoming message that tells people what to expect when they get in touch. Something like “We’d love to hear from you” or “Get in touch and we’ll get back to you within 24 hours” sets a friendly tone and manages expectations.
2. Multiple Contact Options
Not everyone wants to fill out a form. Give people a few ways to reach you — ideally an email address, phone number (if applicable), and possibly a contact form for convenience. Including clickable email and phone links is also helpful for mobile users.
3. Location and Map
If you have a physical location — like a clinic, studio, or office — include your full address and embed a Google Map. It helps with local SEO and makes it easier for customers to find you, especially if you’re in a rural or hard-to-spot area.
4. Social Media Links
Adding links to your active social channels gives visitors another way to engage with your business. Just make sure they open in a new tab, so you don’t send people away from your site completely.
5. Business Hours (If Relevant)
Let people know when they can expect a reply, or when your business is open. This is particularly important for appointment-based businesses like therapists, salons, or clinics.
6. Professional Design and Mobile-Friendly Layout
A cluttered or outdated contact page can create doubt in your visitor’s mind. Make sure the page looks as polished and professional as the rest of your site, and that it’s easy to use on mobile devices.