The new L+B Locums website was designed with a clear goal in mind: to create a platform that caters seamlessly to the needs of both locums and GP practices. We achieved this by segmenting the site into dedicated sections, each featuring targeted and relevant information. This structure ensures that visitors can find the resources they need quickly and effortlessly.
Understanding the importance of a smooth user experience, we prioritised intuitive navigation throughout the site. Visitors are greeted by a straightforward layout that guides them to essential information without unnecessary complexity.
To emphasise L+B Locums’ strong connection to the Forth Valley, we incorporated striking local imagery throughout.
Consistency in branding is crucial, and we ensured that L+B Locums’ branding colours and logo elements were seamlessly integrated into the website’s design. This approach reinforces their identity and helps build trust with new and returning visitors.
A core feature of the new site is the dedicated pages for the latest locum job listings, with a particular focus on opportunities for primary care locums in the Forth Valley area. This resource is invaluable for locums seeking their next role and for practices looking for skilled professionals.